Winner TaxAssist commended for its ‘jargon-free approach

By William O'Connor

THE Irish Franchise Awards recognise excellence in franchising, a sector that employs over 28,000 people across the country, reports William O’Connor.

Now in their 21st year, they are the longest-running business award ceremonies in Ireland. This year’s black-tie gala at the Radisson St Helens in Dublin on April 23 had 230 guests attending.

CC FRANCHISE AWARDS c 27 

Accepting the award on behalf of TaxAssist Accountants was Alison McGinley, Marketing Director. Alison, who is responsible for TaxAssist Accountants marketing strategy, brand development and business development strategies, received the award in recognition of the initiatives she has introduced, including her online marketing strategy success and recent launch of fully mobile responsive websites.

The judges also commented that the TaxAssist ‘jargon-free’ approach was central to its win.

Speaking about the award win, Alison said: “We had some very stiff competition from big, well-known brands such as Supermacs and SNAP Printing, so we really are delighted with the win. We know how important it is to keep innovating with our marketing and to keep up with customer needs."

The judging panel for the 2016 Irish Franchise Awards included: Newstalk Business presenter and chairman of Insomnia Bobby Kerr; Orla Nugent, director executive MBA, UCD Michael Smurfit Graduate Business School; Greg Swift, head of enterprise at Dublin Local Enterprise Office; Michael Bradley, former CEO of the Irish Franchise Association.

TaxAssist have branches in Tallaght and Lucan and are opening a branch soon in Clondalkin.

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