ebeauty - Gen-Z Yellow Trend

Welcome back to this week’s eBeauty Blog, where today’s topic is all about the new colour trend that has the makeup industry buzzing, Yellow!

Yellow eyeshadow is becoming more popular than ever before.

Different shades of yellow from mustard to lemon have been making its appearance in more and more palettes including Huda Beauty and Kylie Cosmetics.

Although daunting, yellow eyeshadow is actually proven to be flattering on everyone.


We all have different undertones of yellow in our skin, therefore, wearing yellow makeup is bound to be complimentary.

There’s so many ways to wear this new trend from simple graphic liner to full matte yellow smokes (like I did in this week’s tutorial), there’s a look out there for everyone, and what a perfect time to try out this bright and bold look than Summer?

Check out this week’s eBeauty Blog for 2019 celeb and runway inspo and a step-by-step tutorial on how to achieve a matte yellow eyelook perfect for summer.



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Monochromatic looks are always complimentary.

Matching eyes, to cheeks and then to lips, will always draw attention, just look at how good RiRi looks in her monochrome lemons.


Blown-out Smokes

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When you get bored of brown smokes, why not turn to yellow?

Keep the skin neutral and focus on the eyes like Zendaya for gorgeous ‘mellow yellow’ smokes.


Pop of Yellow

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If you’d rather a more subtle, yet still effective take on this trend, take some inspo from the stunning Vanessa Hudgens and pop a bright yellow into the inner corner of the eye.

I hope you enjoyed this week’s eBeauty Blog. As always, if you have recreated or taken inspiration from this look etc, you can contact me on This email address is being protected from spambots. You need JavaScript enabled to view it. or tag me on Instagram  @sophieskmakeup.

Thanks to bensounds.com for the music.


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