ebeauty – Gen-Z Yellow Trend

Welcome back to this week’s eBeauty Blog, where today’s topic is all about the new colour trend that has the makeup industry buzzing, Yellow!

Yellow eyeshadow is becoming more popular than ever before.

Different shades of yellow from mustard to lemon have been making its appearance in more and more palettes including Huda Beauty and Kylie Cosmetics.

Although daunting, yellow eyeshadow is actually proven to be flattering on everyone.