Now with seven staff Sea Moss goes from strength to strength

AN ACNE issue and simple research on the internet led to a young woman discovering the benefits of sea moss – a benefit which she started making in her kitchen last September and one which today employs seven people in Fashion City, Ballymount.

The substance had a positive impact on Lucia Keating McCabe’s skin, who documented her journey on social media.

This success led to people asking if Lucia could provide a similar service for others.

Catering to family and friends at first in her kitchen last September, growing interest from her Instagram provided demand to start a venture called Sea Moss Sublime.

From the get go, Lucia’s fresh Irish products of sea moss – sourced from County Clare – hit the mark.

“We were doing 300 to 400 jars per day online,” Lucia told The Echo.

“I started researching because I had bad acne. I tried everything, over the counter, remedies, absolutely everything but nothing worked.”

Lucia discovered a sea moss gel online which wasn’t available in Ireland, and created her own product, using locally produced materials.

Lucia’s products have also been supported by LEO South Dublin.

Sea Moss Sublime is described as a super food that is taken orally and can also be used topically.

Customers say it cures skin conditions such as acne, psoriasis, eczema, and that it also boosts energy levels and helps gut health and weight loss.

Lucia describes her “multi-use” products as those that can be combined like multi vitamins via oral capsules and gels applied directly to the affected areas of the skin.

Customer feedback has been positive for skin conditions like psoriasis, which in layman medical terms, is treatable, but not curable.

“They take a gel which they consume daily, also combine the external and internal, and can apply directly to affected areas,” said Lucia of her products for clients.

“It is a fresh product that is made daily. We sourced the sea moss from County Clare. We managed to extend the shelf life to 45 days but for people who buy a lot of jars, they freeze them and then use them when put in the fridge for use.”

Lucia comes from business royalty, her parents Chiara Keating and Barry McCabe operate Uniformal, which designs and manufactures premium clothing and workwear for the hospitality and drinks industry.

It is at the Uniform unit in Fashion City where the Sea Moss magic happens, but the family are planning to expand and move to their own premises.

In a short space of time, Sea Moss is an amazing success story but it is not without tragedy.

Last July, Lucia lost her baby boy a few hours after he was born.

“I threw myself into business as a distraction,” admits Lucia.

“I raised 5k for Féileacáin, a charity that helped me, and a charity that helps support mothers affected by the death of a baby,” said Lucia.

Today, Lucia’s business dedicates 5 per cent of sales to Féileacáin in honour of her little lad and the good work carried out by the charity.

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