Orderyoyo have made big impact on Irish market in the past year
By Maurice Garvey
DANISH company Orderyoyo have made a dramatic impact on the Irish market over the last year, with plans to treble the 600 restaurants using its services.
The company develops software for restaurants to build and manage their own food-delivery sites rather than use large marketplaces like Deliveroo and JustEat.
David Evans, Sales Manager Ireland with Orderyoyo
Their services can take care of everything going on outside the restaurant - order management, data analysis, storage and growth initiatives.
Tallaght resident David Evans, Sales Manager Ireland with Orderyoyo, estimates they already have approximately 80 restaurants and takeaways in the South Dublin County area.
“We have increased our workforce 500 per cent in the last few months. It has never been as busy as it is now, everyone is doing takeaways,” said Evans.
“80 per cent of sales in these businesses come from returning customers, therefore it is paramount that the restaurants establish direct lines of communication. We help them do that by creating the right balance between all the digital sales avenues. We have all felt the consequences of Covid-19, but at Orderyoyo we are optimistic that a lot of these hard-pressed restaurants will survive and compete if they strategise in time.”
Orderyoyo’s software allows restaurants to create their own branded food ordering apps and carry out their own deliveries.
Evans, who previously worked for JustEat and Marvin.ie, says this is a major attraction for clients.
“We build their own personal app and the website for takeaways. That is a big issue for takeaways. With JustEat and Deliveroo, they take a commission of 20 to 30 per cent per order. Our top restaurants are paying five per cent.
“It is not posted to a portal, where you are in with the likes of McDonalds. With JustEat you don’t get the phone number of the customer. We can run Google add campaigns for clients, run email campaigns, push notifications for special offers, completely free of charge.”
Tallaght businesses that have signed up with Orderyoyo include Peachtree East, Ly Garden, Aussie Outback, Bliss Café, Mam’s Indian, and Macari’s and Borza.
Evans said they can also “piggyback” onto an existing restaurant site, as was the case recently with Peachtree East.
“We put on a link that takes you through to three menus, one of which was a Christmas dinner, and that did really well, I got that order myself.”
Orderyoyo which competes with Irish start-up Flipdish, has five sales staff on the ground managing operations who report to the company’s Manchester office – the firm’s British Isles HQ.
In 2020, Orderyoyo had a revenue of approximately €138m.
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