People have lost confidence in social media platforms
By Maurice Garvey
PUBLIC confidence in social media networks has been damaged by recent controversies and data breaches, including that of Facebook and Independent News and Media (INM).
A recent survey by Citywest firm Pure Telecom found less than a third of Irish people trust social media to protect their personal data, with only 4 per cent of people completely trusting social networks to safeguard their information.
Paul Connell, CEO, Pure Telecom
The survey of 1,005 Irish adults, carried out by Censuswide in June on behalf of Pure Telecom, also found 26 per cent of respondents have deactivated at least one account due to privacy and data misuse concerns.
Furthermore, it was revealed that younger generations are more trusting with almost half (42 per cent) of generation Z and millennials trusting them to some extent, compared to just 23 per cent of those over the age of 36.
When it comes to where the main responsibility lies in terms of protecting user privacy and data, the majority of those asked (46 per cent) said the social media network. Interestingly, 25 per cent said the user themselves.
Paul Connell, CEO, Pure Telecom,said: “There has never been as much of a focus on the privacy of social media users and the security of their personal data. What these results show is that people have serious doubts about how their information is being handled and have lost confidence in social media networks.
“The study also highlights that the Irish population needs a service it can trust. This is something that we at Pure Telecom pride ourselves on – delivering dependable, high-quality broadband services as well as excellent customer support.”
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