Drinks company C&C purchase Innis & Gunn

DRINKS company C&C Group bought the Innis & Gunn beer brand from the Scottish company’s administrators for £4.5m.

Headquartered at Bulmers House, in Crumlin, C&C has been a small minority shareholder and a brewing partner for Innis & Gunn for years.

According to C&C, the deal is an attractive opportunity for the group to further broaden its branded portfolio with a premium well-established brand.

“The integration of Innis & Gunn into the group is expected to present a very low execution risk, with the brand being fully absorbed into the group’s existing operational, commercial and supply chain infrastructure,” C&C said.

“As a result, the Board anticipates a rapid operational transition and minimal disruption to the business.

“The acquisition of Innis & Gunn reinforces our belief in the value of strong brands and the importance of our integrated manufacturing supply, marketing and sales business model.

The deal is being funded from existing C&C facilities and expected to make a small positive contribution to C&C’s overall financial performance in the coming year.

Roger White, C&C’s chief executive, said the company have worked with Innis & Gunn for many years and whilst it is under difficult circumstances, C&C is delighted to bring the brand fully into its portfolio.

“This is a compelling and highly synergistic opportunity to save a well-loved brand for which we currently brew most of the product,” the CEO said.