H&M to expand its Liffey Valley store

THE H&M interior design Home Range is set to be added to the existing clothes offerings at Liffey Valley Shopping Centre in November.

Home Concept, first launched online in 2009 with home textiles, has now become one of the retail giant’s fastest-growing divisions.

Klas Degeryd, Head of Expansion at H&M UK & Ireland said: “We are delighted to be giving our much-loved Liffey Valley store a refresh , of course, to bring our home offering to Dublin.

“This will be the largest H&M store in the area, where customers can enjoy both the latest fashion styles and contemporary interiors through our curated seasonal collections, in a newly designed store which celebrates our fashion heritage, style and creativity.”

The store will have the interior range and the usual clothing lines, but there will also be self checkouts available.

Maeve Foley, Director of Asset Management at Liffey Valley, said: “We are thrilled that Liffey Valley is the first shopping centre in Ireland to welcome H&M HOME . . . which further add to the diverse and unique range of brands that Liffey Valley Shopping Centre provides for customers.

“This opening is very much in line with our strategy of creating a special shopping experience for visitors as the Centre celebrates 25 years of successful trading later this year.”

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