The Happy Pear strike exclusive licensing deal
By Maurice Garvey
The Happy Pear has struck an exclusive licensing deal with the Musgrave Group to develop, distribute and market its products across Ireland - and potentially worldwide.
Established by brothers Dave and Steve Flynn, the vegetarian-vegan food brand started in Greystones 15 years ago, and now has four cafes, including their managing of the Round Tower Visitor Centre in Clondalkin Village.
The Happy Pear manages the cafe in the Round Tower Visitors Centre
The agreement deepens Musgrave’s seven-year relationship selling Happy Pear retail products in its SuperValu, Centra and Mace stores.
Their new partnership means Musgrave has acquired from the Flynns the responsibility for producing, distributing and marketing all Happy Pear packaged retail products.
It also means The Happy Pear and Musgrave “will cooperate in researching and activating international markets globally”.
In a joint statement, the Flynn brothers said: “Musgrave gives us the scale we need and is a like-minded partner with a team of retailers who believe in helping people to live healthier lives.”
Musgrave CEO Noel Keeley said the deal would bring “Happy Pear products to more people across the island of Ireland and to new markets internationally.”
“The Happy Pear is an excellent strategic fit for Musgrave and will strengthen our existing vegetarian and vegan offer to the market,” Mr Keeley said.
He said Musgraves has plans to develop an extended range of new Happy Pear retail products.
As part of the licence agreement The Happy Pear will continue to produce its in-house retail products for Musgrave under a long-term supplier agreement.
However, other packaged retail products previously produced by outside contractors for The Happy Pear will now be produced by Musgrave.
