Average online gaming spend reaches €536m
Paul Connell CEO Pure Telecom

Average online gaming spend reaches €536m

ONLINE gaming spend in Ireland reached €536m in 2022, with the average adult spending €150 in the last 12 months.

According to a survey by Citywest company Pure Telecom, it also found that one-third of Ireland’s adult population started playing online games in the last 12 months, with the most popular games being puzzle games.

The online research, conducted by Censuswide on behalf of Pure Telecom, surveyed 1,002 adults in Ireland, found that 77 per cent of adults in Ireland play online games.

The survey by the Irish-owned high-speed broadband company, showed how much time gamers are spending playing online games such as puzzles, action and sport games.

Gamers surveyed typically spend 70 minutes per day playing online games, while the average Gen Z gamer (aged 16 to 23) plays for one hour and 40 minutes each day. Male gamers typically spend 35 minutes more than females playing online games each day.

Pure Telecom’s research further revealed that 39 per cent of online gamers spent no money on their gaming hobby last year, rising to 76 per cent for Baby Boomer gamers (55- to 73-year-olds). The average spend for Baby Boomer gamers was just €12 in the previous year, while Gen Z gamers spent an of average €354.

Pure Telecom’s survey also found that adults in Ireland who play online games do it as a way of relaxing or to mentally challenge themselves, or to help with stress relief.

Paul Connell, CEO, Pure Telecom, said: “The online gaming industry is booming in Ireland and is only set to increase in popularity. Through the advancement of technology in areas such as high-speed fixed-line broadband and mobile devices, more and more adults in Ireland have access to online gaming.

“Gaming culture has surged in recent years as it allows people from all age ranges and demographics to decompress, while challenging themselves and connecting with friends and family. Our research shows that puzzle games are the most popular amongst gamers. This comes as no surprise as they’re fun and can be accessed right at our fingertips, and often for free.”

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