Council campaign to remind dog owners to pick up their pet’s poo and bin it

A NEW campaign to encourage dog owners to pick up after their pets has been launched by South Dublin County Council.

Mayor Emma Murphy was on hand for the launch, which featured imagery and videos depicting a fictional dog called Scally which the council has put at the forefront of the campaign.

The pooch stars in a series of videos which highlight the consequences of not picking up dog poop.

Whether under the cover of darkness, in a field or on the beach, the council is urging people to remember that their dog’s poop could end up anywhere, and they should always pick it up.

Speaking at the launch of the campaign Mayor Murphy said: “South Dublin continues to look for new and innovative ways to help combat the issue of dog fouling.

“Over the last number of years [it] has engaged in radio and cinema adverts to increase awareness around the issue of dog fouling. Help Scally to carry on the message and bin the poo responsibly.”

Failure to pick up after your dog is an offence under the Litter Management Acts 1997-2009 and could result in an on-the-spot fine of €150. The maximum court fine is €3,000.

If you would like to receive the assets developed for this campaign to use in your own local WhatsApp group or social media, contact the council at envawareness@sdublincoco.ie.