Supervalu continues to be the country’s favourite supermarket
The latest grocery market share figures from Kantar Worldpanel in Ireland, published today, reveal that SuperValu has managed to retain its position as the largest supermarket in Ireland – growing sales by 0.9% year on year – despite another strong performance from Tesco who remain in second place.
Supervalu’s market share stands at 22.1%, followed closely by Tesco with 22%, while Dunnes sit in third with 21.6%.
German supermarkets Lidl and Aldi remain in fourth and fifth place with 11.8% and 11.6% of the market share respectively.
Speaking about the latest figures, Director at Kantar Worldpanel, David Berry said: “SuperValu remains the largest grocer with a market share of 22.1%, although strong sales growth from Tesco – its highest since April 2012 – has helped narrow SuperValu’s lead to just 0.1 percentage point.
“Tesco saw sales grow by an impressive 4.3% during the past 12 weeks, compared to the same time last year.”
He continued: “Performance has been mixed for Dunnes during the latest quarter. Although spending per trip has increased by 5%, the percentage of the population visiting the store actually dropped by 5% during the same period.
“The challenge now will be attracting those lost shoppers back to the supermarket – a vital step if Dunnes is to improve its market share ranking.”
