171 ‘pre-sell’ in full flow at Airton Kia

171 ‘pre-sell’ in full flow at Airton Kia

It’s called the “pre-sell” in the car industry and it’s been growing year on year. Pre-sell centres around encouraging car buyers to order their cars now for delivery in the New Year.

Dealers like Airton Kia on the Airton Road in Tallaght are making it worth their customers’ while by giving a €500 Supervalu voucher with every new car ordered by 21 December.

mark tobin airton kia


According to Airton Kia’s new brand manager Mark Tobin, himself a native of Tallaght, it makes sense in other ways too.

“Often you’ll see customers come in in January and be disappointed to hear they won’t get delivery of their 171 car for maybe 8 weeks.

Ordering this side of Christmas ensures the car is ready when they want it, in January. And of course the €500 shopping voucher is something everyone can find good use for at this time of year!”

Among the other 171 incentives at Airton Kia is a range of low-rate finance packages, not least 0% finance on the popular Kia cee’d and Rio, and the top-selling Sportage.

“Based on a trade-in worth €14,000 this would mean monthly payments of €291 for Sportage over 4 years. 0% finance is always a great hit with buyers here at Tallaght and we’re seeing this again this year.” The Sportage 1.7 D LX is available from €27,995.

As well as 0% finance, the Rio Platinum comes with an upgrade pack worth €1300 for just €300. 3.9% PCP is available for the rest of the Kia range, on models such as the Picanto, Rio, Carens and the top of the range Sorento.

A new star in the Kia line-up for next year is the stylish Optima Sportswagon, which is available from €298 per month based on a 3.9% finance plan over 36 months, with deposit or trade-in to the value of €10,500.

For those who already drive a Kia purchased from an official dealer and who opt for a 171 Kia, Airton Kia will include free servicing for a full 3 years. All models in the range come with the Kia 7-year warranty as standard.

The dealership on Airton Road includes an award-winning service facility which caters for all makes of cars and vans. A New Year service carried out by highly trained Kia-certified mechanics is on offer from €129.

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