Jay’s craft whiskey sells for a staggering $2 million
Jay Bradley from Tallaght

Jay’s craft whiskey sells for a staggering $2 million

A TALLAGHT man’s record-breaking whiskey won Best Single Malt Whiskey in Ireland under the no age statement category this week – and will now fly the flag for Ireland at the World Whiskies Awards next month.

The Devil’s Keep whiskey is a rare, triple-distilled, single malt whiskey. Only 333 bottles of it were released at its launch in November 2020.

It was the most expensive inaugural first release in history, and the batch sold at auction for USD $60,000.

It was also the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.’s second release in February 2021 of the 30-year-old The Emerald Isle Collection.

The company’s seven-set Emerald Isle collection, with jewellery house Fabergé, then became the world’s most expensive whiskey ever when it fetched $2m at auction in the US.

However, their first release, The Devil’s Keep, is continuing to make waves in the whiskey world.

It topped its category last week and will now go on to represent Ireland at the World Whiskies Awards, which is a great source of pride to Kilnamanagh man Jay Bradley, the founder and CEO of the producer of The Devil’s Keep, the Craft Irish Whiskey Co.

Jay Bradley from Kilnamanagh checking out his whiskies

Jay, who is a past pupil of Tallaght Community School, said: “I couldn’t be prouder of the impact The Craft Irish Whiskey Co. is having on the whiskey industry and of how our whiskeys are speaking for themselves on the world stage.

“We spared no expense with The Devil’s Keep, from the liquid to the design to the accompaniments.

“At The Craft Irish Whiskey Co., we believe age is just one tiny factor of what makes a whiskey great which is why we make no age statements and why we entered this specific category.

“We missed last year’s awards deadline for that very reason; I felt the whiskey needed another week in virgin Hungarian oak and I was tasting it daily.

“I didn’t compromise and I only released when I knew it was absolutely perfect.

“It’s all the sweeter to be recognised this year by the highly regarded World Whiskies Awards and we look forward very much to representing Ireland on March 24 for the world title!”

The Craft Irish Whiskey Co dominated the Best Single Malt Whiskey in Ireland under no age statement category.

While The Devil’s Keep won gold, the company also won silver for its latest release, The Taoscán, and a bronze for its third release, The Brollach.

Amongst the company’s other accolades is a gold award from the world-renowned International Wine & Spirit Competition (IWSC) 2021 and a Gold from the Global Luxury Spirit Masters 2021.

However, The Craft Irish Whiskey Co’s sights are now firmly set on representing Ireland at the World Whiskies Awards on March 24, where The Devil’s Keep will be up against gold standard single malts from over 17 countries worldwide.

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