Rising costs of doing business is a key concern for SMEs
SMEs in South Dublin County are investing in digitalisation to help future-proof their businesses at a time when they are concerned about the economy and rising costs, according to a new survey commissioned by Google Ireland and conducted by Amárach.
The tech giant has joined with Enterprise Ireland and the Local Enterprise Offices to offer free training support in the digital platform You’re The Business.
The survey found almost three quarters of SMEs surveyed said that surviving the current period of economic uncertainty is a key priority over the next 12 months, while 71 per cent are prioritising revenue and profit growth.
In addition, the rising costs of doing business is a key concern for 63 per cent of SMEs in the year ahead.
Despite this economic uncertainty and concern around rising costs, businesses recognised the impact that investing in digitalisation can have on managing costs and supporting growth.
Over half of SMEs in Dublin stated that digital skills and tools allow them to operate more cost effectively while 64 per cent use them to connect with customers.
Alice Mansergh, Director of Small Businesses at Google, said: “Helping businesses gain digital know-how and confidence is key to bridging the divide, and strengthening Ireland’s SME sector. That’s why Google has come together with Enterprise Ireland and the Local Enterprise Offices to offer free training support for all. Through our You’re the Business programme we’re providing free accessible training, in person or online helping businesses get online, grow online and expand internationally.”
You’re the Business offers Irish SMEs access to free live and on-demand training sessions.
In addition, ten participants that demonstrate a commitment to digital will be awarded with a suite of customised supports, including mentorship and ad funding.
In order to be considered as one of the ten firms to receive a package of tailored supports SMEs can submit a video on the You’re the Business (yourethebusiness.withgoogle.com) site, detailing what their business means to them, as well as an example of how they have used digital to enhance their business.
Submissions must be uploaded by September 30.