Thriftify launches a nationwide search for top sustainable stylist

ONLINE charity shop Thriftify launched a nationwide search for Ireland’s next top sustainable stylist.

The online fashion styling competition is hosted by sustainable influencer ‘Kavita She Wears Fashion’, and hopes to show fashion fans that you can be both stylish and sustainable.

Co-founded in 2018 by Clondalkin man Rónán Ó Dálaigh, Thriftify first launched in Ballyfermot.

The e-commerce site say fast fashion accounts for up to 10 per cent of all global emissions and 85 per cent of all new clothing thrown away within 12 months.

Co-Founder of Thriftify, Rónán Ó Dálaigh, said: “We know that we’re in a really dangerous and scary place when it comes to the climate emergency and the lack of action to build a sustainable future. One of the single most important things we can do is make fashion circular, and the Thrift-Off is all about highlighting the fact that it’s now easier than ever to have a circular, sustainable wardrobe.

On Thriftify, you can search by brand, size and so much more, making charity shopping more accessible than ever; and the best thing is that your money goes to good causes.”

Up to 16 entrants will be selected to participate and given a budget of €130 to create three outfits sourced from charity shops.

Once a week, for four weeks, four of the participants will go head-to-head on Kavita’s stories, with the general public selecting their favourite stylist.

At the end of the four weeks, the four finalists will go into a grand final with a combination of public voting and expert judging deciding who this year’s top sustainable stylist will be.

Judging will continue for six weeks, with the grand finale on August 18 when the overall winner will be announced.